|
 American�s
love their pets! The dog has become more than the family pet, they are
family! Our customers often refer to them as their �babies� or
�grand-dogs�.
According to surveys
conducted by the American Pet Products Manufacturers Association (APPMA)
and The Humane Society of the United States the following are key
industry facts and statistics found on their websites:
-
In 2003, the U.S.
Pet Industry is estimated at $31 Billion.
-
In the U.S. there
are more pets than people (377 million Pets vs. 290 million People).
-
64.2 million
Households own pets, 46% owning more than one (6 in 10 homes have
pets).
-
There are 68
million dogs in the U.S.
|
- Pet owners rank spending as follows:
| 1. |
Veterinary Care - Over 1,000,000 have bought pet
insurance. |
| 2. |
Food and Treats |
| 3. |
Merchandise and Supplies |
- Major Brands are going to the Dogs! National brands such
as Paul Mitchell, Omaha Steaks, Old Navy and Harley Davidson have
created dog owner and pet specific lines.
Just Dogs! Gourmet� is the nation's leader in
development of mall retail space for gourmet dog treats.
Our custom kiosks and specialty
stores have introduced several innovations which in and of themselves
separate us from the competition.
Customers quickly join our free
Frequent Barkers Club� and enroll their dog for newsletters, coupons
and the Free Birthday Cards! |